Insights
Practical guides for STR operators anywhere, research in progress from our 12-month experiment, and findings once the evidence supports them. UK-specific guidance is labelled as such.
Practical guide · Revenue & Pricing
Most hosts think making more money from their Airbnb means getting more bookings. It doesn't. You can run at high occupancy all year and still leave thousands on the table if your pricing is lazy, your stay patterns are wrong, or you're bleeding margin on every turnaround.
Practical guide · Guest Experience
Somewhere along the way, short-term rentals got sold as passive income. Buy a property, list it on Airbnb, sit back. The bookings come in, the money flows, and you barely have to think about it.
Practical guide · Revenue & Pricing
Pricing is probably the single area where STR operators lose the most money without realising it. Not because the rates are wildly wrong, but because small, repeated errors compound across the calendar. A rate that's £15 too low on a Saturday in peak season. A minimum stay that blocks a bookable night. A gap that sits empty because nobody thought to drop the price.
Practical guide · Direct Bookings
Most Airbnb hosts treat direct bookings as something that happens to big hotel brands. It doesn't. Any STR operator with a single property can start taking direct bookings, and the commercial case for doing so is stronger than most people realise.
Want to see what we're testing and who's involved? See findings.