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YourSTR

October 2026 → October 2027 · No additional properties

The 12-month YourSTR experiment

Taking an established nine-property STR business and spending 12 months trying to make it better, then measuring whether it actually worked. The results may be positive, neutral, negative or inconclusive. We'll publish them whichever it is.

01

The starting business

9
short-term rental properties
North Somerset
where the business operates
~£340k
annual revenue at baseline (revenue, not profit)
Established
an operating business, not a start-up

Baseline period: 1 October 2025 to 30 September 2026. Baseline YourSTR Score: to be locked before implementation.

02

What we are testing

Broad workstreams, not fixed scoring categories. The scoring methodology is still being finalised.

  • Pricing and revenue management

    Rates, minimum stays, gap nights and how pricing tools are used.

  • Direct bookings

    The booking website, conversion and how much depends on the OTAs.

  • Marketing and customer acquisition

    Where guests come from and what it costs to win them.

  • Guest data and retention

    Capturing guest details with consent and earning repeat stays.

  • Operations and technology

    Systems, automation, cleaning and the work behind each stay.

  • Profitability

    Whether the business is commercially stronger, not just busier.

03

How each test works

  1. 01

    Claim

    What the company, specialist or strategy says it will do, recorded before we start.

  2. 02

    Baseline

    Where the relevant part of the business is before the change.

  3. 03

    Prediction

    What we expect to happen, and what success would mean.

  4. 04

    Intervention

    What actually changed, and the date it went live.

  5. 05

    Cost

    Money spent, plus the time and effort it took.

  6. 06

    Result

    What the relevant business metrics did afterwards.

  7. 07

    Attribution

    Whether the result can reasonably be put down to this change.

  8. 08

    Verdict

    Keep, question, cancel, or insufficient evidence.

Layer 1

Company claim

What was promised

Layer 2

Commercial contribution

What we can reasonably attribute to it

Layer 3

Portfolio impact

Whether the wider business improved

Growth only counts if the economics still make sense. Profitability is the commercial safeguard on every test.

04

How results are compared

  • Comparable prior-year performance for the same properties
  • A fixed market benchmark, chosen before implementation
  • The date each intervention started, recorded at the time
  • Company claims frozen before results are judged
  • Unclear attribution reported as unclear

05

Who and what is involved

The experiment stack changes as tests start and finish. Only confirmed involvement is listed, and being listed does not make a company a partner.

  • Lodgify · Existing core technologyIn use
  • PriceLabs · Existing pricing toolIn use
  • StayFi · Not yet startedPlanned
  • Boostly · Website and CRM projectUnder test
Read the evidence

06

October 2027: the final output

  1. 01What did each company promise?
  2. 02What actually changed?
  3. 03What did it cost?
  4. 04What commercial contribution can we support?
  5. 05Did the wider business improve?
  6. 06Would we pay for it again?

  • Keep

    The evidence supports paying for it again.

  • Question

    Some value, but the cost, effort or evidence is mixed.

  • Cancel

    It did not earn its place in the business.

  • Insufficient evidence

    We can't honestly tell yet, so we say so.

Follow the experiment

One useful email a week: what we tested, what changed, what it cost, what happened and what we learned.