STR Business Scorecard
See the truth
in your STR business.
Score. Diagnose. Improve.
See where your STR business is strongest, where it's weakest, and the three things to focus on next.
Built from the lessons behind a £346k UK STR portfolio
and growing direct bookings from 3% to 25%.
STR Business Scorecard
Example
Overall Score
68 /100
Score band
Strong
Scorecard Categories
Your Score
- 1Revenue & Pricing72 /100
- 2Direct Bookings38 /100
- 3Marketing & Conversion61 /100
- 4Systems & Automation66 /100
- 5Owner Independence59 /100
- 6Guest Experience81 /100
Strongest area
Guest Experience
81%
Biggest opportunity
Direct Bookings
38%
Your three priority fixes
- 1Improve direct booking capture
- 2Tighten pricing review routine
- 3Reduce owner reliance with better systems
£346k
Revenue generated from our own short-term rental portfolio.
3% → 25%
Direct bookings grown from a fraction of demand to a quarter of it.
6 areas
Every part of the business scored, not just the marketing.
The six areas we score
Each area carries equal weight and is scored out of 100 alongside your overall result.
01
Revenue & Pricing
You price deliberately and understand what each property actually earns. That gives you a reliable base to build the rest of the business on.
02
Direct Bookings
You already own part of your demand. Direct bookings protect your margin and make the rest of the business far less fragile.
03
Marketing & Conversion
You know who you are for, why guests choose your area, and how to present it. That is what makes everything else convert.
04
Systems & Automation
The operation runs on process rather than memory. That is what makes growth survivable.
05
Owner Independence
The business can function without you in it every day, which is what turns a portfolio into an asset rather than a job.
06
Guest Experience
Guests get a consistent, low-friction stay, and recurring issues get fixed properly. That protects reviews and repeat bookings.
How the scorecard works
01
Answer
Seven quick profile questions, then 24 scored questions across six areas.
02
Score
You get an overall score out of 100 plus a score for each of the six areas.
03
Act
You get your biggest constraint, three prioritised actions and the tools that fit.
Software we actually use
Honest breakdowns of the software behind pricing, bookings, automation and operations, including where it works and where it doesn't.
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