Evidence
Tools, specialists and strategies we're testing.
This is the experiment stack: what is already in the business, what is under test and what is planned. Each entry gets a verdict only once there is enough evidence. Until then it says so.
Some relationships are commercial. Each one is disclosed beside the entry and in the affiliate disclosure.
PMS, channel manager and website
Lodgify
Existing core technology
In useIn use before the experimentHow well the booking website and channel set-up support direct bookings and day-to-day operations.
Paid commercial relationship. We have a paid commercial relationship with Lodgify. It funds testing. It does not decide what we publish.
No verdict yet.
Read the recordDynamic pricing
PriceLabs
Existing pricing tool
In useIn use before the experimentHow pricing settings are used and reviewed during the experiment.
No commercial relationship. No commercial relationship. We pay for this ourselves.
No verdict yet.
Read the recordDirect booking website and marketing
Boostly
Website and CRM project
Under testIn progressA direct-booking website and guest CRM project. Nothing finished yet.
Relationship in discussion. A working relationship is in progress and a commercial arrangement has been discussed but is not confirmed.
No verdict yet.
Read the recordGuest Wi-Fi data capture
StayFi
Not yet started
PlannedNot startedGuest Wi-Fi data capture, if and when it is tested.
No commercial relationship. No commercial relationship.
No verdict yet.
Read the record
Only companies whose involvement is confirmed appear here. Being listed does not make a company a partner.
How verdicts will work
At the end of the experiment each entry gets one of four verdicts, based on cost, effort and what changed commercially.
Keep
The evidence supports paying for it again.
Question
Some value, but the cost, effort or evidence is mixed.
Cancel
It did not earn its place in the business.
Insufficient evidence
We can't honestly tell yet, so we say so.