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YourSTR

The YourSTR experiment

How much better can we make an Airbnb business?

We run nine short-term rentals in North Somerset. October is preparation; the experiment is planned for 1 November 2026 to 31 October 2027 while arrangements are finalised. We’ll test pricing, direct bookings, marketing, guest retention and operations, aiming for greater sustainable profit with less owner involvement. Then we’ll publish what actually happened.

Follow the experiment

Research updates by email. What we tested, what changed, what it cost, what happened and what we learned.

existing short-term rentals
9existing short-term rentals
annual accommodation revenue, not profit
~£340kannual accommodation revenue, not profit
month experiment
12month experiment
new properties added
0new properties added

How each test works

  1. 01

    Record the baseline

  2. 02

    Make one change

  3. 03

    Measure cost and result

  4. 04

    Publish the verdict

Results may improve, stay broadly the same or get worse. We'll publish them either way.

Read the full methodology